Digital marketing – 250 and 500 Words Essay
Digital marketing is defined as an action that is performed with the help of any form of electronic media for the promotion of services and goods. This is basically an internet-based task that aims at selling of products or offering services.
250 Words Essay on Digital marketing
Whether you are an application development firm or an application service provider, digital marketing is one of the fields that can benefit you immensely in promotion of your business. In comparison to conventional marketing channels, digital marketing or online marketing comes with a vast range of benefits. Some of them have been mentioned below:
The cost of marketing your product and services using traditional marketing methods such as newspaper, pamphlets, television etc. are costlier as compared to online advertising. So, if you are looking for a cost-effective means to promote your products or services, then digital marketing would be the best option.
At low expense, you can cover a wider segment of pollution that is not possible with any other marketing mediums. In just a few dollars, you can easily subscribe your business to an email advertising provider firm and send direct or transactional emails to hundreds of customers present on the mailing list.
Better ROI (Return On Investment):
Digital marketing has the potential to provide a considerable return on your small investments. This type of marketing campaigns on social networking platforms cost you a little but gives you huge rewards in the form of ROI in comparison to traditional advertising methods.
Easy to track and measure gains:
The success of a digital marketing campaign is easy to determine. Unlike conventional marketing methods, wherein you need to wait for a month to evaluate the authenticity of the campaign, digital marketing gives you immediate results to find out whether or not the ad is performing.
Use of email marketing software enables one to measure the performance of emails. Google Analytics effectively measures specific objectives to be realized on a blog or a website. Google AdWords enables users to evaluate the performance of the advertisements on search engine to find out how many people have viewed their marketing advertisements and also learn about rate of conversion.
500 Words Essay on Digital marketing
Different kinds of Digital Marketing
Digital marketing is referred to as a type of marketing medium adopted for services or products that makes use of electronic devices. There are generally nine ways in which digital marketing can be performed in a business. Let us know about each of them in detail.
SEO (Search Engine Optimization)
Search Engine Optimization is a process that aims at expanding online visibility in organic results on search engines. The higher your business ranks on search engine results page (SERP), the more amount of traffic gets directed to a website. Also, the chances of converting a passive visitor into an active customer also increases. By optimizing your blog or a website with the help of SEO techniques, you can easily get it ranked on the top results on SERP.
Search Engine Marketing
Search Engine Marketing is another online marketing technique, using which, a business can buy specified advertisement space. This dedicated space is allocated to a business on the SERP of user. Commonest forms of paid search platforms are Bing Ads, Google AdWords etc.
One of the examples of SEM is PPC or pay per click advertising, wherein the search engine requires a marketer to pay a specified amount to get their ads displayed in various places on SERP produced from specific phrases or keywords. Whenever their ad is clicked, a marketer has to pay to search engines.
Social Media Marketing
Social media plays a significant role in the promotion of products and services of a company. It is one of the marketing ways that gives you enhanced exposure and provides you an opportunity to connect to a wide range of audience in an intimate way. By interacting with customers on social media, your business gains important insights and feedback that helps you to enhance your customer service, service and products.
By posting quality and relevant content, Social media marketing, enables a business to reach to a large customer base on social media channels. This helps in increasing not just the traffic but online visibility of a business too.
When it comes to enhancing brand visibility and reputation, the importance of content can’t be ignored. Creating precise, and quality content aids in making your business stand out from its competitors and boosting the SEO.
Content marketing is defined as delivering quality content to the users to generate leads and sales. This content stays anywhere on the web such as tweets, a blog or a YouTube video, etc. that comprise of content marketing. Content Marketing works in association with other forms of online marketing methods such as SMM and SEO.
Some of the best practices to get more readers to your website is:
- Make your content relevant to the target audience
- Keep it simple so that a layman can also understand
- Include personal case studies to develop a personal connection with the audience
- Use the right keywords to boost the SEO
- Your content should be informative and enriching for your audience
- Use appropriate language keeping the target audience in mind
- Share it across social media platforms to get maximum feedback and exposure.
- Keep your content updated and fresh at all times so as to retain existing ones and attract new ones.